Hi, I’m
Julian howard
Digital Marketing Professional | Data-Driven Creator, Artistic Thinker
My career has been a journey of blending creativity with analytics. As a marketing professional and artist, I’ve discovered that the art of storytelling transcends mediums—whether through data-analytics, content creation, or a strategic marketing campaign.
For over 8 years, I’ve worked with purpose-driven and nonprofit organizations to craft impactful, analytics-driven marketing strategies. My work is fueled by a passion for growth and innovation, combining data insights with compelling narratives to help organizations amplify their reach and impact.
I’m passionate about leveraging digital marketing to drive meaningful impact. Whether it’s enhancing engagement, improving outreach, or crafting compelling brand narratives, my goal is to help organizations achieve theirs.
Let’s connect if you’re ready to make data resonate and craft strategies that strike the perfect balance between heart and analytics.
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Mission
To help purpose-driven organizations thrive by leveraging data-driven marketing strategies that drive measurable results and promote long-term growth across digital channels.
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Vision
To be the leading digital marketing expert known for transforming brands through innovative, analytical, and strategic approaches, driving measurable success in a rapidly evolving digital landscape.
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Approach
I fuse deep market insights with advanced digital tools to create custom, results-driven strategies that resonate with your audience and align with your business objectives for sustained success.
Learn more about julian.
Marketer, Strategist, Analyst & Creator
I am a Cincinnati-based marketing professional (open to relocation and remote roles).
I have honed my marketing expertise by working with a diverse range of industries, including nonprofits, creative agencies, tech, health and wellness, and e-commerce. My experience across these sectors has enabled me to deliver a comprehensive and holistic approach to marketing, tailored to the unique needs of each organization.
Professionally, I have created, managed, and implemented content and strategic campaigns large-scale paid campaigns, created and implemented strategic content, and leveraged analytics to drive ROI and conversion rates. I hold certifications in Google Analytics, Google Ads, and Meta Business Suite, and have a strong foundation in SEO tools, HTML and CSS, and many different website platforms. My content creation skills include photography, videography, audio and post production.
Outside of my professional endeavors, I enjoy cooking, composing music, and exploring my passion for photography. My goal is to continue leveraging my marketing and creative skills to help clients achieve their business objectives and drive meaningful engagement with their audiences.
Certifications: Google (Ads, Analytics)
Education: Ohio University, Athens, Ohio | 2016
Music Performance and Business Administration
SKILLSETS
A/B TESTING
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Content Management
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Copywriting
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Email Marketing & Automation
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Google Analytics & Ads
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Hubspot
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Looker Data Studio
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Paid Advertising
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Project Management
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SEO
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Website Content Management
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A/B TESTING • Content Management • Copywriting • Email Marketing & Automation • Google Analytics & Ads • Hubspot • Looker Data Studio • Paid Advertising • Project Management • SEO • Website Content Management •
FEatured Case study
The Bark SHoppe
This case study examines how I developed and implemented effective marketing strategies for The Bark Shoppe, a women-owned pet grooming business in Manhattan. The case study focuses on the challenges faced by The Bark Shoppe and how we identified opportunities to develop and promote their services.
The case study also provides a detailed analysis of the marketing strategies used by the professional, which included content marketing, paid advertising, search engine optimization, and website management. It also highlights the results achieved through these strategies, including increased brand awareness, improved engagement with customers, and ultimately, an increase in sales and revenue.
Overall, this case study provides valuable insights and practical lessons for marketing professionals looking to develop effective marketing strategies for small businesses in competitive industries. It highlights the importance of understanding the target audience, identifying opportunities for promotion, and developing a comprehensive marketing plan that leverages a range of marketing channels to drive business growth. Click here to learn more about my work with the The Bark Shoppe.