Hi, I’m
Julian howard
Marketing Professional | Data-Driven Creator, Artistic Thinker
My career has been a journey of blending creativity with analytics. As a marketing professional and artist, I’ve discovered that the art of storytelling transcends mediums—whether through marketing analytics, content creation, or a strategic marketing campaign.
For over 8 years, I’ve worked with purpose-driven and nonprofit organizations to craft impactful, analytics-driven marketing strategies. My work is fueled by a passion for growth and innovation, combining insights with compelling narratives to help organizations amplify their reach and impact.
Let’s connect if you’re ready to make insights resonate and craft strategies that strike the perfect balance between heart and analytics.
What I do
Content Strategy and Management
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CRM Management
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Marketing and Data Analytics
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Search Engine Optimization
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Paid Advertising
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Website Management
Content Strategy and Management • CRM Management • Marketing and Data Analytics • Search Engine Optimization • Paid Advertising • Website Management
Core Competencies
CONTENT strategy and management
A well-crafted content strategy ensures that messaging is aligned with brand objectives, engages the target audience, and drives meaningful results. By effectively managing content across multiple channels, businesses can consistently deliver relevant, valuable information that nurtures leads, fosters loyalty, and strengthens brand positioning. A strong content plan also supports SEO efforts, amplifying visibility and organic traffic.
Working with clients in the jazz, classical, and opera music industries, I helped develop and execute content strategies that drove significant growth across social media platforms. Through video marketing campaigns on Facebook and Instagram, we achieved a 200%+ increase in social media following for multiple clients. These viral campaigns not only boosted online engagement but also created PR opportunities, amplifying our clients' visibility in the industry. By aligning content with brand objectives, we were able to engage targeted audiences, increase organic reach, and enhance overall brand positioning. This approach not only strengthened client relationships but also led to greater exposure and recognition in the music community.
Additional projects are available by request.
Crm managment
CRM management helps businesses build lasting relationships with customers by centralizing their data and communication efforts. Through personalized engagement, automated workflows, and strategic insights, CRM systems enable businesses to better serve their customers, increase retention, and drive conversions. This also improves customer satisfaction by ensuring the right message is delivered at the right time.
A CRM management project I led for The Bark Shoppe, a prominent pet health business in New York City, focused on streamlining their booking system and centralizing customer data. The company offers a wide range of products and services, and the successful migration of their system allowed for improved customer engagement. By implementing personalized workflows, automating communication processes, and leveraging insights, we ensured that their CRM system supported their growth and enhanced customer relationships. This project helped The Bark Shoppe provide timely, relevant messaging to their customers, improving retention and driving conversions across their diverse offerings.
Additional projects are available by request.
marketing and data analytics
Marketing and data analytics are essential for making informed, data-driven decisions that drive growth. By analyzing key metrics and customer behavior, marketers can uncover insights that improve targeting, increase engagement, and maximize ROI. These insights also help identify opportunities for optimization and personalization, allowing businesses to enhance their strategies and build long-term success.
A content campaign featuring the stories of a diverse cross-section of exhibit subjects and trailblazing women in California history created for the California Museum promoted the exhibit “Women Inspire: California Women Changing Our World” during Women’s History Month. Published daily on Facebook, Instagram, and Twitter, the campaign increased the Museum's share of voice by 250%, followers by 155%, and online exhibit engagement by 140%.
Additional projects are available by request.
Paid advertising
Paid advertising campaigns allow businesses to reach their target audiences quickly and effectively with tailored messages. These campaigns are an essential tool for increasing brand visibility, driving immediate traffic, and generating leads. With precise targeting and measurable results, paid ads offer an opportunity for continuous optimization, ensuring businesses achieve maximum return on investment while maintaining relevance and customer engagement.
A content campaign featuring the stories of a diverse cross-section of exhibit subjects and trailblazing women in California history created for the California Museum promoted the exhibit “Women Inspire: California Women Changing Our World” during Women’s History Month. Published daily on Facebook, Instagram, and Twitter, the campaign increased the Museum's share of voice by 250%, followers by 155%, and online exhibit engagement by 140%.
Additional projects are available by request.
search engine optimization
Search engine optimization (SEO) ensures that your website ranks higher in search results, increasing visibility and driving organic traffic. Through keyword research, on-page optimization, and link-building strategies, SEO efforts help businesses attract the right audience and enhance user experience. Consistently improving SEO practices leads to long-term growth and higher conversion rates by aligning content with search engine algorithms and user intent.
My Los Angeles-based law firm experienced a 2,050% growth in keyword rankings, going from ranking for 4 keywords to 86 keywords within three months. This achievement was driven by comprehensive site audits, technical fixes, strategic optimizations, targeted keyword research, and ongoing SEO efforts.
Additional projects are available by request.
Visual content
Visual content plays a vital role in capturing attention, conveying messages quickly, and enhancing engagement. By using high-quality images, videos, and graphics, businesses can create a more memorable and impactful brand experience. Effective visual content not only increases user interaction but also supports storytelling, strengthens brand identity, and boosts conversions. Whether through social media, websites, or digital ads, compelling visuals are essential for connecting with audiences and driving meaningful action.
For Chamber Music America, I headed all content initiatives, including photography, videography, social media content creation, and website management. I also led their paid advertising and email marketing efforts. By producing high-quality visual content that resonated with their audience, I helped strengthen the organization’s brand identity and increase engagement across multiple platforms. The content strategy focused on delivering cohesive messaging, telling compelling stories, and showcasing the impact of chamber music. This comprehensive approach resulted in increased online visibility, a stronger connection with their community, and improved conversion rates for both events and memberships.
Additional projects are available by request.
website optimization and management
Website optimization and management are crucial for providing an excellent user experience and improving site performance. This involves regular monitoring, speed enhancements, content updates, and mobile responsiveness to ensure your website is always functioning at its best. With optimized websites, businesses can reduce bounce rates, improve engagement, and maximize conversions, ultimately driving more successful outcomes for their online presence.
Prairie View Pilates struggled with low user engagement and an outdated website that wasn’t converting visitors into customers. To address this, I redesigned their site on the Squarespace platform, focusing on a modern, user-friendly design and optimizing for both mobile and desktop. The new site featured improved navigation and clear calls-to-action, making it easier for visitors to book classes and engage with the brand. As a result, the business saw a 37.9% increase in total visits and a noticeable boost in new user acquisition, particularly in the summer months. The revamped website also improved load times and responsiveness, leading to better user experience and increased conversions.
Additional projects are available by request.
Like what you see?
I’m all about getting results that speak for themselves. Drop me a message, and let’s turn your ideas into reality!
FEatured Case study
The Bark SHoppe
This case study examines how I developed and implemented effective marketing strategies for The Bark Shoppe, a women-owned pet grooming business in Manhattan. The case study focuses on the challenges faced by The Bark Shoppe and how we identified opportunities to develop and promote their services.
The case study also provides a detailed analysis of the marketing strategies used by the professional, which included content marketing, paid advertising, search engine optimization, and website management. It also highlights the results achieved through these strategies, including increased brand awareness, improved engagement with customers, and ultimately, an increase in sales and revenue.
Overall, this case study provides valuable insights and practical lessons for marketing professionals looking to develop effective marketing strategies for small businesses in competitive industries. It highlights the importance of understanding the target audience, identifying opportunities for promotion, and developing a comprehensive marketing plan that leverages a range of marketing channels to drive business growth. Click here to learn more about my work with the The Bark Shoppe.