MLC Works
As a Paid Advertising Specialist at MLC Works, I managed a $1M annual advertising budget, delivering impactful results through targeted Facebook and Google ad campaigns. My strategic approach led to a 30% decrease in cost per acquisition (CPA) and a 25% increase in return on ad spend (ROAS), significantly improving campaign efficiency and profitability.
I optimized search engine marketing (SEM) and search engine optimization (SEO) strategies, driving a 40% increase in organic traffic and reducing cost per click (CPC) by 20%, which maximized client ad spend efficiency. My efforts ensured that the ad budgets were utilized effectively, achieving higher engagement and conversions at a lower cost.
In addition to digital advertising, I orchestrated multi-channel campaigns across radio, TV, and online platforms, successfully diversifying audience reach and enhancing overall campaign performance by 15%. My ability to integrate various advertising channels contributed to a more robust and comprehensive marketing strategy.
To track progress and drive continual improvement, I delivered monthly reports highlighting key performance metrics, including a 15% increase in lead conversion rates and a 20% decrease in cost per order (CPO). These insights provided clients with actionable recommendations for refining campaigns and driving sustained growth.
Below are a few clients worked with at MLC Works.
