Chamber Music America

As the Content Manager and Producer for Chamber Music America, a nonprofit organization dedicated to supporting leading jazz and classical artists through resources and grants, I was responsible for executing comprehensive digital marketing strategies across various channels, including SEO, social media, website management, email marketing, and paid advertising.

Through strategic content campaigns, I achieved a 300% increase in social media engagement and a 25% growth in website traffic, significantly enhancing audience interaction and brand visibility. My efforts in growing our social media presence resulted in a consistent 10% monthly increase in social account followers, further expanding our reach and influence in the music community.

I also developed and managed partnerships that contributed to a 25% year-over-year increase in program applications, driving both revenue growth and greater organizational support. My role extended to facilitating and managing all correspondence with media, presenters, and high-level donors, ensuring clear communication and alignment with our mission.

Additionally, I implemented daily oversight and maintenance of the organization's social media accounts and website, ensuring they performed optimally and aligned with strategic objectives. This hands-on approach ensured that our digital presence remained strong and effectively supported our initiatives, leading to sustained engagement and growth for Chamber Music America.

• Social Media

  I managed Chamber Music America’s social media presence across platforms, crafting and executing content strategies that resonated with our diverse audience of musicians, donors, and arts enthusiasts. My efforts led to a 300% increase in social media engagement and consistent monthly growth in followers. I also facilitated real-time engagement, community building, and amplified the organization’s key messages and events, driving deeper connections with our audience.

• SEO

  I led the SEO strategy for Chamber Music America, optimizing the organization's website to improve search engine rankings and increase visibility. This included refining on-page content, optimizing meta tags, and enhancing site architecture. Through these efforts, I significantly boosted organic search traffic, making it easier for jazz and classical artists, as well as supporters, to discover and engage with our resources and grant programs.

• Website Management

  I was responsible for the day-to-day management of Chamber Music America’s website, ensuring it remained an accessible and informative resource for artists and the broader community. This included updating content regularly, optimizing user experience, and maintaining technical performance. My work contributed to a 25% increase in website traffic, enhancing the organization's digital footprint and making our resources more readily available.

• Email Marketing

  I developed and executed targeted email marketing campaigns that kept our community informed and engaged with Chamber Music America’s programs and events. By crafting compelling email content and utilizing audience segmentation, I improved open and click-through rates, driving higher engagement and participation in our initiatives. My email campaigns were a key tool in maintaining strong relationships with our network of artists, donors, and partners.

• Content Management & Creation

  I was responsible for overseeing all aspects of content management and creation at Chamber Music America. This involved developing a cohesive content strategy that aligned with the organization’s mission to support jazz and classical artists. I created and curated a wide range of content, including articles, social media posts, newsletters, and event promotions, ensuring that all materials were engaging, relevant, and resonated with our target audience. Additionally, I managed the content calendar, coordinated contributions from various stakeholders, and maintained consistent brand messaging across all platforms. My efforts in content management and creation played a pivotal role in enhancing audience engagement, increasing visibility, and driving the success of our programs and initiatives.

• Paid Advertising

  I managed paid advertising campaigns to elevate Chamber Music America’s profile and drive traffic to our programs and resources. Utilizing platforms like Google Ads and social media, I strategically targeted key demographics interested in jazz, classical music, and arts funding. These campaigns were optimized for performance, resulting in increased program applications and greater visibility for our grant opportunities and events.