The Wellness Foundation

OVERVIEW OF THE WORK

As the Marketing Manager for The Wellness Foundation, a nonprofit organization advocating for plant-based nutrition, I was responsible for developing and executing comprehensive marketing strategies across all digital channels. My role encompassed SEO, social media management, website updates, email marketing, paid advertising, and influencer partnerships.

To streamline our efforts, I created workflow and content systems that ensured consistent and effective communication across all platforms. This foundational work enabled us to launch successful lead generation strategies, resulting in a 60% increase in email list size, a 25% rise in web traffic, and a 20% growth in social media following. These efforts significantly expanded our audience and deepened engagement with our mission.

By closely monitoring key performance indicators (KPIs), I was able to optimize campaign performance, achieving a 30% increase in sales conversion rates and a 25% reduction in cost per acquisition (CPO). This not only enhanced the effectiveness of our campaigns but also improved cost-efficiency, driving greater impact for the organization’s initiatives.

• Social Media

  I managed The Wellness Foundation’s social media presence across platforms like Facebook, Instagram, and Twitter, developing content that resonated with our health-conscious audience. My efforts included creating and scheduling posts, engaging with followers, and analyzing performance metrics to refine our social media strategy. This approach led to significant growth in our social media following and increased engagement with our content.

• SEO

  I spearheaded the SEO strategy to enhance The Wellness Foundation’s online presence. This involved optimizing website content, structure, and technical aspects to improve search engine rankings. By targeting relevant keywords, particularly those related to plant-based nutrition, I increased organic search traffic to the site, making it easier for individuals to discover and engage with our resources and mission.

• Website Management

  I oversaw the ongoing management and optimization of The Wellness Foundation’s website, ensuring it remained a user-friendly, informative, and visually appealing hub for our audience. This included regular content updates, technical maintenance, and enhancements to improve user experience and conversion rates. My efforts in optimizing the site contributed to a substantial increase in web traffic and better engagement with our content.

• Email Marketing

  I developed and executed email marketing campaigns that were key to our outreach and engagement strategies. This involved crafting compelling email content, segmenting the audience for targeted messaging, and analyzing campaign performance to continually improve open and click-through rates. My work in this area led to a 40% increase in our email list size and played a critical role in maintaining strong connections with our supporters.

• Paid Advertising

  I managed and optimized paid advertising campaigns to increase visibility and drive traffic to The Wellness Foundation’s website and events. By leveraging platforms such as Google Ads and social media advertising, I targeted key demographics interested in plant-based nutrition. My strategic approach resulted in a significant reduction in cost per acquisition (CPO) and a notable increase in conversion rates.

• Influencer Partnerships

  I built and managed partnerships with influencers who aligned with The Wellness Foundation’s mission. By collaborating with influential figures in the health and wellness community, I was able to amplify our reach, generate authentic content, and drive greater engagement with our initiatives. These partnerships played a crucial role in increasing our visibility and connecting with a broader audience interested in plant-based living.

To drive email subscriptions and increase brand awareness for the Wellness Foundation, I executed a strategic Facebook ad campaign centered around a valuable lead magnet—a Whole-Food, Plant-Based Grocery List PDF. Targeting health-conscious individuals interested in plant-based diets, I created compelling ads that showcased the benefits of the grocery list and directed users to a landing page where they could download it in exchange for their email addresses.

By leveraging Facebook’s targeting options and employing A/B testing, I optimized the campaign to reach the most relevant audience and maximize conversions. I closely monitored key performance indicators, making adjustments to improve performance throughout the campaign. Once subscribers were acquired, I implemented an automated email sequence to nurture leads, providing additional value and encouraging further engagement with the Wellness Foundation.

This approach successfully grew the Foundation’s email subscriber base and increased brand visibility, demonstrating a scalable strategy that can be adapted to various industries for similar results.