CMA First Tuesdays

Written By Essential and Company | Marketing & Digital Agency

Overview of the Assignment

In collaboration with The Wallace Foundation, the CMA First Tuesdays video series was developed to provide valuable resources and insights to creative professionals navigating the evolving arts landscape. This series addresses the challenges faced by today's artists and presenters, including the need to build and sustain audiences amid shifting demographics, advancing technologies, and constrained funding.

The First Tuesdays series offers a wealth of expert knowledge, featuring in-depth discussions on emerging trends and practical strategies for engaging modern audiences. By presenting data-driven methodologies and research-backed approaches, the series equips arts organizations with the tools they need to adapt and thrive in a rapidly changing environment.

This project aims to support the arts community by fostering a more equitable and sustainable arts ecosystem, providing creative professionals with the resources and insights necessary to overcome challenges and achieve long-term success.

Skills: Creative Direction, Content Strategy and Development, Project Management, Scriptwriting, Videography, Editing & Post Production

Essential and Company | Marketing & Digital Agency

We're a boutique full-service digital agency that specializes in creating organic and earned media, developing engaging web experiences, and managing high-quality content.

Our goal is to bring your story to life and convert your audience into loyal supporters through positive change. By working with us, you can trust that we'll use our expertise to help you achieve your marketing goals and make a lasting impact on your audience.

https://essentialco.agency
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