Unison Media

OVERVIEW OF ROLE

As the Senior Marketing Manager at Unison Media, I developed and executed content strategies within the classical and jazz industries, consistently growing client’s social media followers by 10% monthly and boosting engagement by at least 15%. Working with leading artists in the field, I implemented partnership initiatives that led to an increase in influencer collaborations and brand reach, significantly enhancing brand affinity and audience engagement. Additionally, I facilitated and managed all correspondence with media, partners, presenters, and donors, ensuring seamless communication and collaboration. My role also involved daily oversight and maintenance of clients' social media accounts and websites, ensuring optimal performance and alignment with strategic objectives.

• Social Media Management

  • Developed and implemented social media strategies to grow followers and enhance engagement across platforms.

  • Curated and scheduled content, monitored social media performance, and adjusted tactics to optimize results.

  • Managed daily interactions and community engagement, ensuring alignment with brand voice and objectives.

• Content Strategy

  • Created and executed comprehensive content strategies that resonated with target audiences and supported overall marketing goals.

  • Collaborated with influencers and partners to develop engaging content that expanded brand reach and increased audience affinity.

  • Conducted regular content audits to ensure consistency and effectiveness across all channels.

• Website Management

  • Oversaw the daily maintenance and updates of client websites to ensure optimal functionality and alignment with strategic marketing objectives.

  • Ensured websites were optimized for user experience, performance, and SEO.

  • Coordinated with web developers and designers to implement updates and improvements as needed.

• Project Management

  • Led and managed multiple marketing projects simultaneously, from conception to execution, ensuring they were completed on time and within budget.

  • Coordinated with internal teams, freelancers, and external partners to ensure all aspects of projects aligned with strategic goals.

  • Managed creative budgets and resource allocation, optimizing the efficiency and effectiveness of campaigns.

• Communication & Correspondence

  • Facilitated and managed all correspondence with media, partners, presenters, and donors to maintain strong relationships and effective communication.

  • Handled public relations efforts, including drafting press releases and coordinating media outreach, to enhance brand visibility and reputation.

  • Acted as the primary point of contact for all external communications, ensuring consistency and professionalism in all interactions.