Prairie View Pilates
Business Insights Summary
Website: Prairie View Pilates
Role: Website Designer and SEO/Analytics Manager
Sustained Growth (2024): 37.9% increase in total visits from January to December.
High-Performing Months: April & October saw significant traffic, driven by strong Facebook engagement.
Low-Engagement Months: August & December revealed opportunities for targeted seasonal campaigns.
New User Acquisition Peak: June saw the highest influx, showing early summer promotions were effective.
Lower New User Rates: November & December indicate potential for holiday-themed specials.
Total Website Visits
Total visits grew 37.9% from January (699) to December (964), reflecting sustained growth throughout the year.
October recorded the highest number of visits (1,036), a 48.2% increase from January, showcasing strong fall engagement.
Traffic dipped in August (765), highlighting an opportunity to strengthen summer campaigns.
Total Page Views
Consistent Growth: Prairie View Pilates saw steady growth in total page views throughout the year, with a noticeable peak in September at 2,646 views.
Seasonal Highs: Significant increases occurred in April (2,079 views) and December (2,302 views), suggesting these months align with high engagement periods or successful marketing efforts.
Strong Engagement Overall: The business maintained an average of approximately 1,946 page views per month, demonstrating sustained interest and visibility throughout 2024.
Total Website Submission Forms
Steady Increase: Submission forms showed gradual growth over the year, starting with just 2 in January and peaking at 8 in December.
Mid-Year Consistency: From March to August, submission forms consistently ranged between 4 and 6 per month, indicating stable engagement during this period.
Overall Growth: The data reflects a positive trend in submissions, with an annual total of 54, suggesting increasing interest and user engagement with the website.
Total Traffic by Source
Direct Search Traffic Dominates: Direct search consistently drove the most traffic throughout the year, with a peak of 552 visits in December, reflecting strong brand recognition and returning visitors.
Search Traffic (Google) Stability: Google search traffic remained steady, averaging around 315 visits per month, with a peak of 366 in December, indicating consistent organic search performance.
Social Media Traffic Insights: Facebook traffic peaked significantly in September (137 visits) but fluctuated throughout the year, while Instagram traffic saw a smaller peak in September (44 visits) but remained minimal overall, suggesting room for growth in leveraging these platforms.
Keyword Rankings
Growth in Top Keywords: Keywords in the Top 3 positions increased by 34% from September (50 keywords) to December (67 keywords), reflecting improved visibility in highly competitive spots.
Expanding Presence Across Top 100: The number of keywords ranking in the Top 100 grew significantly, rising from 131 in September to 292 in December, a 123% increase, showcasing substantial SEO progress.
Strong Performance in Competitive Ranges: Keywords in the Top 10 and Top 20 surged, nearly doubling from September to December, with Top 10 reaching 155 and Top 20 reaching 198, highlighting a broader reach into valuable search results.
Users by Device
Mobile Dominance: Mobile devices accounted for the majority of traffic, with usage steadily increasing from 142 visits in October to 467 visits in December, highlighting the importance of mobile optimization.
Desktop Growth: Desktop traffic grew by 145%, rising from 51 visits in October to 125 visits in December, indicating a notable increase in users accessing the site through larger screens.
Minimal Tablet Usage: Tablet traffic remained low and relatively stagnant, ranging from 3 to 6 visits, suggesting it is not a significant source of user engagement.
Top Keywords Driving Traffic
Please note: This data includes top keywords from September 2024 to February 2025.
Google my business Insights
Massive January Growth: Interactions jumped to 720 in January, nearly doubling December's numbers, signaling strong post-holiday interest.
Website Click Surge: Website clicks more than doubled from December to January (364 → 606), reflecting increased customer engagement.
Steady Calls & Directions: Calls remained consistent, and direction requests in January (102) were the second highest in the dataset, indicating strong intent to visit.
